Laura Whitmore has joined online music show 'Red Stripe Presents: This Feeling TV' as co-host.
Gordon Smart and Laura Whitmore
The 33-year-old presenter - who got her first big break on TV after entering a competition for MTV 11 years ago - has landed the gig alongside Radio X DJ Gordon Smart, who has been running the popular YouTube series, which has seen guests including actor Stephen Graham, The Libertines' Carl Barat and rising music stars such as Tom Grennan, Bang Bang Romeo and Gerry Cinnamon appear for chats and performances.
Laura said: "Music is a huge part of my life; from going to see live bands and heading to festivals, to watching unknown talents grow into household names - it's the best thing about working in this industry!
"The opportunity to work alongside Gordon, as well as helping to promote new, exciting bands on show was far too much of an exciting prospect to turn down - it's going to be a blast!"
Gordon, who launched the first show in April 2017, praised his new colleague and said she will "no doubt" bring the series to a "wider audience".
He added: "Laura will be a fantastic addition to the 'This Feeling' and Red Stripe family!
"She has her finger on the pulse with new bands on the cusp of great things, fantastic relationships with established acts and will no doubt open up the show to a much wider audience. Roll on the first show!"
Laura's first show will be filmed at the legendary Nambucca in north London on April 24.
The hit series - which has been viewed over 1.5 million times - has also seen the likes of Abbey Clancy, Holly Willoughby and former Oasis manager Alan McGee appear.
'This Feeling' and Red Stripe are the frontrunners in promoting the artists of the future, and the Jamaican beer brand have announced they are increasing their investment in live music by sponsoring 300 'This Feeling' club nights and providing a platform for 1000 bands to perform across the country.
Izabela Glodek, premium brands director at Heineken UK, said: "Having Laura Whitmore presenting Red Stripe Presents: This Feeling TV alongside Gordon Smart packs a punch that should appeal to any Indie music fan. The pair share our love of music and philosophy to not only find the UK's next Oasis, Kasabian or Wolf Alice, but to shine a light on the importance of grassroots live music. We're now on count down for the first show and we can't wait!"
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