Ed Sheeran x Beats by Dre
Ed Sheeran has teamed up in a new collaboration with Beats by Dre.
The singer is seen in the official advert for Beats' new Solo2 headphones and the commercial also features a new track called 'Don't', which is lifted from his eagerly awaited second album, 'x'.
The video chronicles the 23-year-old singer's reaction to the events that inspired the new song, which is about a cheating ex-lover.
The song has long been rumoured to be about fellow pop star Ellie Goulding.
The lyrics include: "I never saw him as a threat, till you disappeared with him to have sex, and I'm downstairs at my party and you're upstairs doing that, that's disrespectful."
He adds: "We make money the same way ... you were looking for a lover to BURN."
Ed previously opened up about the track, admitting the lyrics are a lot tamer than what he could have written about his former girlfriend.
He said: "I could have gotten nastier ... there was more s**t that I didn't put in.
"I was seeing someone for a bit of time, and then they ended up physically involved with one of my friends in the same hotel that we were staying in, while I was downstairs. And I feel like, 'Treat people how you want to be treated.' "
Tagged in Ellie Goulding Ed Sheeran