A still from the Ink video
Coldplay's latest music video is an interactive one for their song 'Ink'.
The band premiered the innovative clip yesterday which gives viewers the option to plot their own storyline, with over 300 possible outcomes available to choose from.
Los Angeles agency Blind wrote, directed and animated the film, following a traveller searching the world for his missing lover and allowing fans to make real-time choices as to where he goes to next.
The band will release the song as the fourth single from sixth studio album 'Ghost Stories', now available along with their Ghost Stories Live 2014 concert film and live recording.
The 'Ink' video is available to experience on the Coldplay website (http://www.coldplay.com/ink/).
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