Sean 'Diddy' Combs
Sean Diddy Combs Turns Vodka Promoter....
Sean 'Diddy' Combs has added another business venture to his empire - the music mogul has signed a multi-year contract to promote vodka.The rapper has agreed to promote Ciroc vodka for a 50 per cent share of any profits.Combs, who also has clothing and perfume lines, will be responsible for marketing the brand.He says, "I'm not just a celebrity endorser, I'm a brand builder. I'm a luxury brand builder".The new deal could be worth more than $100 million (Gbp50 million) for Combs, depending on how well the brand performs - and he means business: "It is not an endorsement deal. This is something that will have my daily attention".
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