Peter Andre has found himself in trouble from TV regulator Ofcom over accusations that he plugged an airline and hotel on his show.
Peter ended up devoting an entire episode of his ITV2 show The Next Chapter to his stay at the Atlantis Palm resort in Dubai and his first-class Emirates flights after being stranded there due to the Icelandic ash cloud.
The film featured lingering shots of the hotel brochure while Pete told kids Junior, five, and Princess, three: "Look at this hotel!". Princess was also seen dressing as an Emirates air hostess.
Insiders claim he paid his way but one viewer complained. Personally I think all celebrities do it, a bit of plugging for a good deal… what's the biggie? If I was Pete I'd have done it too!
FemaleFirst - Ruth Harrison
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