Kelly Rowland has invested her own cash into her career after her record label slashed its budget.
The former Destiny's Child star has seen a change in the way big companies handle their artists during the global recession and she is using her money to boost her promotion potential.
She tells the Daily Star: "I'm investing in myself. There used to be a time when record labels would shoot so many different videos and have more of a budget but it is all stripped down now.
"But when you believe in something, you put money behind it."
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