First there was mono. Then stereo. Now, welcome to 'Poduction'. Gabrielle's 'Why', released on September 24th, will lead the way. Until now, songs have been produced in the same way since the mid 70s. Now Gabrielle is to release the first ever single produced specifically for the iPod generation. Award-winning music producers The Boilerhouse Boys have developed the technique, which allows superior digital sound mixes for MP3 headphones and players. “It’s incredible that even though technology has changed so much, music is still being produced in the studio to be only listened to on CDs, and elaborate home hi-fi’s. What we have done is create mixes specifically for the way people now listen to music, on an ipod or computer” says Ben from The Boilerhouse Boys. “We need to not only enjoy music publicly, we need to enjoy music privately and on the go, personally. We need 5.1, but we also need 2.0 – cos we’ve only got two ears!” says Andy Last week 1,438,402 singles were sold. 88 % of those sales were digital, meaning they were downloaded and listened to through some form of MP3 player.Poduction is a trademark and protected process that may well become the equivalent of the remix for the 21st century.

Universal Music Record Label artist, Gabrielle is the first artist to release a poduction mix of her new single. Kaiser Chiefs and The Twang are confirmed to follow with poduction mixes of their singles over the coming months.

Ben Wolff and Andy Dean are the Grammy winning duo who make up the Boilerhouse Boys. They have been behind some of the biggest success stories in British music, selling over 20 million records worldwide. They have written, produced, signed and steered the careers of the likes of Joss Stone, Lily Allen and Texas.

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