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Alexandra Burke Gets Surprised Shoppers Moving With Amazing Pop-Up Gig
Multi-platinum recording artist and Sure Women ambassador Alexandra Burke got surprised shoppers moving and dancing on Sunday at a pop-up gig in London’s Westfield shopping centre.
The X Factor winner surprised hundreds of unsuspecting Westfield shoppers with an impromptu live performance, and got them moving and dancing to three of her biggest chart hits, including UK number one Bad Boys. Shoppers at Westfield were handed bracelets similar to ones from the latest Sure TV ad and danced along to the performance.
The surprise gig celebrated the launch of the Sure motionsenseTM TV ad, which features women wearing jingle bell bracelets as they go about their day to day, to highlight how much they move. Popular shopping destination Westfield was selected for the performance because according to a recent poll by Sure, a third (33%) of UK women see shopping as their favourite form of movement*.
Alexandra Burke commented: “Today has been amazing! The crowd was fantastic, and after their initial surprise they all really got moving. The best thing was everyone got their jingle bells shaking to the music too.”
Following Alexandra’s gig, shoppers were also treated to a live performance from well-known dance troupe from TV talent contest, also courtesy of the deodorant brand.
Natalie, 21, North London, was in the audience: “Alexandra Burke was brilliant! I’ve been texting all my friends to tell them what just happened, and they’re so jealous they missed it. I still can’t believe it!”
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