Today Channel 4 and Bauer Media announce the arrival of 4Music which promises to be a major music TV event of 2008. 4Music is a reincarnation of Box Televisions The Hits across Sky, Virgin Media and Freeview and signifies the rebirth of music TV. Get ready to tune in on V Festival weekend as 4Music catapults itself into your TV. Channel 4 and Box TV have taken all the best music video content from The Hits and combined it with an exhilarating schedule of quality Channel 4 music shows to create something rather special. 4Music will have music at the centre of its beating heart. Viewers will feel like their faces are being pressed against the glass as 4Music brings them closer to the music they love. Expect access to artists and bands in a way never experienced before. 4Music will offer its viewers an unrivalled selection of music shows that includes exclusive live events, original series, unmissable performances and a range of entertainment programmes. Not to forget an eclectic mix of exclusive, new and classic video content.This all may sound a little overwhelming, but fear not! Therell be plenty of familiar faces from the T4 and 4Music family to act as guides. Alexa Chung, Nick Grimshaw, Miquita Oliver, Lauren Laverne and Steve Jones amongst many others will be hosting shows across the channel.4Music will kick off with exclusive live coverage of the V Festival (16th & 17th August), with headline sets from The Verve and Muse. This will be followed by coverage of Bestival, featuring Amy Winehouse headlining a festival for the very first time. Orange RockCorps powered by Sony Ericsson and Channel 4 will also make its debut on 4Music, which is a unique music-led volunteering programme that climaxes with a concert of diverse acts, including Busta Rhymes, at The Royal Albert Hall. David Young, Programming Director for Box Television, said: We already have the No.1 music channel in the UK and now were going to take all the best bits of our music video content and combine them with an exciting schedule of quality programming to create a force to be reckoned with. 4Music will be the most exciting launch of this year. In September, 4Music will once again be teaming up with Vodafone Live Music Awards for a night to remember to celebrate live music in a star studded ceremony.Series to appear on the 4Music channel will include the critically acclaimed Live from Abbey Road and 4Music Presents is lined up to host Coldplay, The Verve, James Morrison and Sugababes plus many more. 4Music will also see the premieres of popular programmes such as T-Mobile Transmission, the Shockwaves Album Chart Show and Ibiza Rocks with Sony Ericsson. 4Music will also screen concerts from the worlds biggest bands and performers such as Kylies XY tour, Jay-Z in New York, N.E.R.D., McFly and The Streets. Furthermore 4Music will also be showcasing the likes of Mark Ronson, Boyzone and Will Young in Sunday Night Project, plus a sideways look at Take That, The Spice Girls and others in Star Stories.
Neil McCallum, Head of Music, Channel 4, said: The launch of 4Music really is something quite special. It confirms Channel 4 and Box TVs ongoing commitment to music and providing the very best in music television. Were particularly excited about making our diverse range of music entertainment shows and live events even more accessible to our viewers.4Music will also be bringing viewers the very best music videos and definitive countdowns, through the weekly Hit40UK update, plus launch month all-star countdowns from the likes of Miquita Oliver, Mark Ronson, Dizzee Rascal, Alphabeat, McFly and the cast of Hollyoaks.
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