Santa CruzWe got the chance to speak to Archie in the midst of his UK tour with band Santa Cruz, asking about his career so far and what he hopes to get from his future in the industry.
For those who may not have heard your music yet, how best would you describe yourselves as artists?
We combine flashy classic rock with modern metal. Our music is made for good times and should get your adrenaline flowing!
What is it about music that you guys love?
For me, music is a way to channel my feelings. It might be a Fleetwood Mac record for heartaches, Bob Marley to mellow down, Mötley Crüe to lift me up, or Pantera to let out aggression!
How are you finding the experience of touring the UK this month?
It's a surreal experience. We get to see new beautiful cities every day, play shows for fans who really appreciate it and live life to the fullest. We recently went to Scotland for the first time and it was so beautiful! I mean, touring is like travelling but you get to rock out every night!
What can fans coming to a Santa Cruz live show expect?
They can expect a wild, loud and over the top gathering of exciting people.
How difficult would you say the music industry is to break out into?
If you're good, you just have to get the right people around you. Eventually, tha´s what gets you out there!
You recently released your music video for 'We Are The Ones To Fall', what creative process went behind that piece?
Yes! The song is probably the heaviest we've done so we wanted something that would really get people's attention.
We had an idea of doing our own little version of the movie "Fight Club". Then we contacted the amazing director, Ville Juurikkala, and with him we honed in on a really strong idea. Instead of having a lot of outside actors, we decided that we would fight each other in the video – much better! In the end of the clip we´re all calm and having a beer, so it´s kind of like guys letting out steam, in a really aggressive way!
Should we expect a new album in the coming months?
We'll drop another single sometime soon and we'll be releasing something later this year as well! The album will follow, all in good time.
Are there any projects currently in the pipeline that you can share some details about?
Right now we're writing and demoing new songs, and after this UK tour we have a summer tour in Finland. We're trying to figure out something cool for the UK this year as well! The UK is important to us, we’ll be back as soon as possible.
Santa Cruz's new single 'We Are The Ones To Fall' is available now on 7" beige vinyl.