With his new single I Don’t Mind out now, Aaron Ward took some time out to answer some of Female First’s most burning questions for up-and-coming artists! Here, he talks about inspirations, challenges within the industry, and more.
For those who may be new to your music, how best would you describe your sound?
Honest, lyrically-based. The new track has hints of Laux, Lany, and Bon Iver.
What challenges have you faced in the music industry so far?
It is really feast and famine. You have to be resilient and to an extent a little bit arrogant. It would be easier if you had loads of money to begin with! Same as most things I guess.
How difficult would you say this career path is in terms of making a name for yourself?
This is a new project so time will tell I suppose. In the past it has been hard but that’s what makes it so bloody fun! You can never predict how any of your tracks will do so it’s got to be about having a good time I think.
How important is it for you to have creative control over the work you produce?
I like to write lyrics and I am really precious with those. The rest of the process I am pretty open to suggestion. I have changed my approach recently and I just enter the studio with guitar and vocals and go from there. Ross and Michael who produce my latest stuff are amazing musicians and producers and being open allows for cool things to happen that you couldn’t have predicted. Plus, if the process becomes stressful then it just wouldn’t be worth it for me.
Where do you draw influence and inspiration from for your work?
I listen to a lot of new music but mainly I just write about myself, friends and family. I always thing you can spot when people are just writing about stuff they think others want to hear and it gets my goat!
If you could collaborate with anybody going forward, who would you choose and why?
I want to work with some dance groups on some videos. I would love to get some rap on future tracks as well.
Tell us a random, funny fact about you that not many people know.
I think I have quite small hands; like Pringles with fingers!
Do you have definitive aims or goals for your career?
Yeah, in the past the aim has always been to go down the generic route in music. My new aim is to just release good songs frequently and have a good time doing it. I think people buy into it more and cool things happen that way.
Where do you hope to be this time next year?
I hope to have a few more tracks out and loads more ready to go. I hope to be gigging again and making music for all the right reasons. Anything else is a bonus.
What should we expect from you in the coming weeks and months?
The video will drop for I Don’t Mind and then I will look to bring a follow up out in the coming months after that. Then, I would hope to be getting out and doing some shows.