Scouting For Girls release new single This Ain’t A Love Song on March 29. It precedes the release of sophomore album Everybody Wants To Be On TV on April 12.
In 2008 Scouting For Girls became the biggest selling new British band of the year. Having toiled for ten years unsigned, the boys sold over 900,000 records of their eponymous number 1 debut album, and were nominated for three Brit Awards (British Breakthrough Act, British Single and British Live Act) to become the UK’s most successful new pop band.
Fronted by exuberant showman Roy Stride, Scouting For Girls quickly became renowned for their contagious piano-led pop songs (She’s So Lovely, Heartbeat, It’s Not About You, Elvis Ain’t Dead), that connected with a huge audience and reaped multiple sell-out tours. Those live shows grew as Scouting For Girls mania gripped, buoyed on by huge radio support, and venues were upsized across the country and sold out just as quickly. By the end of 2008, they had performed to hundreds of thousands of fans, and outsold bands twice their size in the live arena.
The initial recordings of their forthcoming second album Everybody Wants To Be On TV were ruthlessly scrapped by the band after the Brit Awards in 2008, when they decided it needed re-writing and re-shaping. Whole tracks were dropped in Roy Stride’s mission for a collection of perfect pop songs. The resulting album, produced by Andy Green at Helioscentric Studios in East Sussex, is unshakably bold and confident, a genuine step up in sound that loses none of the band’s early charm but builds and expands upon it as infectiously as only they know how to be.
This Ain’t A Love Song is a telling introduction to the new record. It is a hugely powerful, soaring song and a strong example of Scouting For Girls’ ambitious new sound, sculpted by Roy’s unflagging confidence and songwriting prowess.
It is a welcome return by this everyday trio, writing a bright new chapter of British pop for 2010.
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