Since the A&R furor surrounding their discovery kicked off, and the low key release of their debut single last July, Glasgow 6 piece Make Model have been quietly, but resolutely, setting themselves up as one of the most promising UK acts of 2008. Having spent the past six months hard at work in the studio getting to grips with their collective talents, crafting raw demos into an arsenal of pop thunderstorms, future success, nay greatness, seems eerily ripe for the picking. The first single proper to be lifted from their debut long player, The LSB is released on April 14th.Originally released as a limited 7 last Summer, the track was mixed by celebrated NYC producer Rich Costey this time around (who has worked with Bloc Party, Franz Ferdinand, Muse, Rage Against The Machine and The Mars Volta amongst many others). A technically significant choice, very well made - sonically, The LSB is an aggressive pop gleamer. Charged with thumping, Flaming Lips-esque flair, and raised on a diet of limited edition LCD Soundsystem, Stereolab, and Kompakt records its somehow ended up as the most ludicrously catchy artschool indie to have come out of Glasgow since Franz Ferdinand. Lyrically however, where Make Models darker elements reside, it touches upon some potentially contentious subject matter. The LSB is something of a discourse on some inescapable social ills, forcefully spotlighting the yellow streak running down the spine of an ASBO generation. The tracks moniker, it is said, stands for Less Said the Better. Its central maxim, and chorus being I dont want them hanging around / I dont need them bringing me down. It was one of the first ones we wrote, says Gordon, Its about these kids that used to hang out in the hallway at Lewis house when they were bunking off from school. They were acting hard, but as soon as hed stick his head out of the door theyd all scarper.Live, quite rightly, its a raucous, shout-along, crowd-rouser, expressing and releasing any number of social and/or personal frustrations. At the heart of it, The LSB goes straight for the jugular its an inescapably involving track.Despite their indie credentials, widespread appeal, and huge mainstream potential then, Make Model can most certainly NOT be crammed into the usual shoegaze-y, inward-looking, kitchen-sink-drame-esque brackets. Their music is instilled with a sense of belief, frustration and hope - in six short months, theyve developed a vice-like grip on their inherent bent for crafting powerful, intelligent, emotional pop music. With their as yet untitled debut album due early Summer, a hardcore touring schedule ahead of them (including pivotal US showcase SXSW in March), and a snowballing fanbase, 2008 is a Make Model-shaped oyster that will be inevitably prized open. This is one Model you should definitely check.
Make Model