Swizz Beats

Swizz Beats

Swizz Beats has been recruited by Hennessy bosses to record a signature tune for the launch of the cognac manufacturer's new limited edition drink.

The producer/rapper was chosen to provide the sounds for Hennessy Black by company executives after they noted his love for the alcoholic beverage.

Andy Glaser, senior VP of Hennessy Business, tells FemaleFirst, "Beatz is a long-time fan of the brand and approached us looking for ways we could work together.

"Since this product is all about having fun in the club, he suggested collaborating on a track that would be a hot dance song in the clubs."

Beatz will unveil the track When I Step Into The Club at the launch of Hennessy Black at an event in New York on 5 May, and the star is confident the song will be unforgettable: "It all came together so quickly and organically. Everyone that hears this song can't get the hook out their heads. It's contagious!"

FemaleFirst - Ruth Harrison

Tagged in