When an artist gains across-the-board success, naysayers are quick to write him off as a “one-hit wonder.” Such was the case with Soulja Boy Tell‘Em, whose 2007 multi-cultural hit phenomenon “Crank That,” from his debut Souljaboytellem.com CD, literally spawned a mini industry of remixes, imitators and admirers. Sites such as YouTube bulged with brilliant recreations of his infectious video to “Crank That.”
The Simpsons, Dora the Explorer, Alvin & the Chipmunks and many more spin-offs caught the Soulja Boy Tell’Em fever, paying homage to the song’s catchy rhythms and raps. With fans at his side, and the continued support of his label Collipark Music/Interscope, Soulja Boy Tell’Em hunkered down in his recording studio. The result was iSouljaBoyTellem, the 2008 follow-up that with time has proven its depth, producing two of 2009’s hottest singles.
Soulja Boy Tell‘Em proved his credibility on his smash single “Kiss Me Thru the Phone” (featuring Sammie). The Collipark/Interscope supastar has turned the temperature up way past nova as “Kiss Me Thru the Phone” topped the Billboard’s Rhythmic Top 40 Radio chart this week and is the # 1 ringtone download sales (1,000,000+) for an incredible eight weeks in a row on Billboard’s Hot Ringmaster’s chart. The song remained steady at #4 on the Mainstream R&B/Hip-Hop chart and jumped to # 12 at Top 40, helped by a 1300-spin increase from the previous week, and is now at 107 million audience mark.
"My fans let me know, enough with that dancing songs for now,” states Soulja Boy Tell’Em. "Now it’s time to do great music like 'Kiss Me Through the Phone.' It's a real record, no gimmick. It's a catchy record ,'cause that's what my fans want.”
“Kiss Me Thru The Phone” also continued its climb up the Billboard Hot 100 chart, jumping a spot to #3 and holding steady at # 3 on the Digital Download chart with I,000,000 + downloads. The video peaked as the # 1 Video on BET’s “106 & Park”, and will move into MTV’s General Rotation alongside “Turn My Swag On,” which currently stands at # 27 on Billboard’s Hot R&B / Hip-Hop Songs chart and had a 20% Digital Singles chart swing to land at # 61 on the Hot 100 Chart.
The Internet is also keeping pace with chart activity as the video has received over 30 million You Tube views to date, while Soulja Boy Tell‘Em’s MySpace page now boasts over 1,000,000 Friends and 216,000,000 Listens on MySpace. Popular mini-blog behemoth Twitter reports a 70,000 increase in Souljaboy followers over the past four weeks to bring his followers to well over 100,000.
Soulja Boy Tell‘Em will appear on BET’s “Spring Bling”, taping this weekend, and plans to announce a number of big radio and tour appearances on both the East and West Coasts through July. Soulja Boy Tell’Em’s television presence is not limited to video channels, though. Expect to see Soulja Boy Tell’em in a role on The CW Network’s “The Game” television show, which will air Friday May 15. With such activity, it’s not surprising to see the entertainment world turn its attention his way as several of today’s top rap artists have created unofficial remixes to the song. So, if the music world seems to be revolving around Soulja Boy Tell‘Em, please believe it—and stay tuned!!!
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