Avril Lavigne has this week debuted her brand new song 'Fly', which is in aid and benefit of the Special Olympics. Made available on iTunes 100 days before the start of this year's Special Olympics World Games, it features Avril alongside Special Olympics athletes from around the world.
Robb Dipple joins Avril in directing the video, with Lisa Lax and Nancy Stern producing, Ray Conley editing and Brittany Futterknecht associate producing.
Speaking about the brand new track, Lavigne said: "This song means a lot to me personally. It is inspired by the many young people I've met throughout my work with my Foundation. They pursue their dreams no matter what obstacles they face."
The Avril Lavigne Foundation aims to provide support to children and youth who are living with serious illnesses or disabilities.
She adds: "Special Olympics' mission is to unleash the human spirit through the transformative power and joy of sports, so they're a natural fit for this song."
Co-written with husband Chad Kroeger and David Hodges, Avril also acts as producer alongside Chris Baseford, with Chris Lord-Alge mixing the track at Mix LA with assistance from both Keith Armstrong and Nik Karpen. Chris Baseford engineers, whilst additional engineering comes from Andrew Schubert and Adam Chagnon. The tune is mastered by Ted Jensen.
September last year saw the Avril Lavigne Foundation launch a campaign for the singer's 30th birthday, raising funds to support 30 Special Olympics athletes competing in this year's World Games. During her tour, Avril visited a local Special Olympics Program in Shanghai to learn more about the work that they do, meeting and inviting more than 200 athletes to her shows in 14 countries.
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