21 year-old Reece is from Greenwich, London and has managed to gain thousands of fans independently through his music and modelling.
The young star-in-the-making has been writing and recording music since 2006, when he went by the name 'Termzy' - an MC I.D.
After a massive buzz on MySpace, then a video release in 2009 for 'Heaven' - an adaptation of the Bryan Adams' hit - Reece took the number 1 spot on the Channel U charts for nearly 6 weeks.
He went on to perform at The Wireless Festival in 2010 and 2011, and has racked up nearly one million views for his video to date.
He lists his influences as Oasis, Adam Levine, Usher, Eminem and Kanye West to name just a few, and in four years he's released seven videos containing both original material and covers - totalling five million views on YouTube.
Latest track and video 'Never Too Late' has already seen success, being playlisted on MTV US and seeing 20,000 views in a month.
Check out the track below.