Of the video, Little Boots said: "I wanted the video to mirror the lyrics of the song, and comment on some of the trappings of modern day addictions in a fun way".

"Whether it's vanity, money, success, escapism, body image, or more abstract notions. 'Taste It' is about that feeling of always wanting more even if we know it's bad for us. I'm really pleased with how this video turned out."

Little Boots
Little Boots

Collaborating on the piece with director Ish Sahotay, Little Boots manages to convey everything she wanted through the Com Truise, Jas Shaw and Chris Carmouche-produced tune.

"For the first time I'm in a place where I'm truly in control of my career both creatively and logistically, which is incredibly liberating and exciting" she explains of her subject matter.

"I wrote a piece for The Times last year about my experiences of pop-life and then setting up my own label, and the response was overwhelming. It's such an inspiring time for empowered young women."

Forthcoming EP 'Business Pleasure' is released December 1, providing a first taste of what to expect from Little Boots' new album to be released next year.


by for www.femalefirst.co.uk
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