Upping the ante, Foo and Sky next took on Kanye West's "Love Lockdown," giving it a dance-ready beat as part of its LMFAO treatment. "Within five hours, it was all over the world," boasts Sky of the blogosphere buzz. Adds Foo: "We saw a void. Kanye put out a record that sounded like a demo, couldn't really be played in the clubs, but had a great melody. So when we see a void, we're gonna create and fill it, if we can. That's how we're surviving, by watching the trends."
To that end, LMFAO is as much a brand as it is a band whose goal is instant recognition. "We feel like there's so much room for invention," says Foo. "With the internet, the mobile movement, software and music, it's like the gold rush right now. Eighteen months ago, there was no band, T-shirts or song. But with research and the spirit of entrepreneurship, we basically invented money out of nowhere. I don't look at it as making product and selling it. Everything you see is an idea and a concept." And they're just getting started. The guys also have plans for their own web TV show, a phone app and a movie, which Foo describes as Purple Rain meets Curb Your Enthusiasm meets Spinal Tap and Spaceballs. Sounds just about right.
But first, there's the music, which stands firm as their No. 1 priority. "It's like a fleet," says Foo. "You can only move as fast as your slowest ship, so we have to drag our acting, our comedy and our clothing with us. We don't want to get too far ahead."
Looking just over the horizon, the path is promising, to say the least. The guys have already been recruited by Lady GaGa and Chris Cornell for single remixes, and are fielding requests from a host of major artists in the pop and hip hop worlds. And with their full-length debut scheduled for release this spring, expect the buzz to hit a feverish pitch in the coming months. "Party Rock is the kind of record a band would make on their third album," Foo deadpans. "It's gonna be our Thriller — it's meant to take you away, to escape to this world of fun, dance, sex, craziness, do-what-you-want attitude. It's our lives."
Now let's party like it’s 2009!