Hailed as the UK’s answer to Rihanna by Ronnie Herel, and the protégé of Brit soul master, Lemar, the incredible vocal talent of, Effie, is set to smash an indelible print on British RnB/pop as her debut single, ‘Lonely’, is released on 15th November.
Armed with a host of accolades from the crème of British RnB and media, plus, a relentless tour schedule up until the end of 2010, including a string of under 18 gigs and a schools tour, Effie is, without doubt, the hottest female asset to enter the RnB/pop/soul scene in a very long time.
Fusing all that is brilliant about up-front Urban RnB/Pop, ‘Lonely’, is a vibrant, up-tempo track that quite literally screams attitude and addictive loops from the first play. The track whips and skips sassy beats around the dazzling, deep, rich and highly distinctive vocals of this spanking fresh talent that is Effie.
At just 18-years of age, this bundle of talent from Salisbury, was born with the musical gene pumping through her blood – her father is the drummer from the renowned 60’s band, 'Dave Dee, Dozy, Beaky, Mick and Tich’. Whilst developing and nurturing her talent – she’s been performing to audiences since the age of 13 - Effie often wowed audiences with her live performances on the stage of, 90 Degrees, Southampton’s famous star-attracting venue; alongside the likes of Omarion, Jagged Edge, Jodie Aysha, Sean Kingston, Mario and The Artful Dodger. Effie was also part of Southampton music youth group, ‘Eminor’, with whom she regularly performed and combined her vocal ability with fast moving dance routines
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