I know the music business is a hard nut *ahem* to crack these days, but is there really any need to prance about in your pants for a bit of publicity?
I guess waltzing around in your undercrackers has done wonders for Katie Price and her publicity machine, but whether it will work for the five lads in Inju5tice - who aren't even famous yet - remains to be seen.
They've got the whole charity thing down though - which is a must-have for anyone wanting to sweet talk their way into the charts - and have signed up to support male cancer charity, Everyman.
What do you think ladies, the next big thing or just small fry in the sea of popstars? Tee Hee....
FemaleFirst - Ruth Harrison
Just in case you can't see that photo properly... here it is in all its glory.