Justin Beiber

Justin Beiber

With one hand on a microphone and the other holding a canine friend, Justin Bieber looks amazingly cute in this new ad campaign for peta2 US – the world's largest youth animal rights organisation.

The ad – which was shot by celebrity photographer Gabrielle Revere and plays off Bieber's debut album My World – reads, "My World Includes Compassion for Animals. Yours Should Too", and whilst we wouldn’t dream of hurting our office bunny we hope that kids all over the world adhere to Justin’s message.

Justin Bieber

The 15-year-old musician is the guardian of a dog named Sam, and in he urges prospective dog guardians to visit animal shelters; "It's really important that people adopt", said Bieber. "I really encourage going out to an animal shelter or a place where you can get a dog [who] has been abandoned or doesn't have a home."

Bieber's hit single "One Time" has been climbing the UK charts, and the video for the song co-stars multiplatinum recording artist Usher. Bieber is the latest celebrity to join with peta2 US in speaking up for animals.

FemaleFirst - Ruth Harrison