We're hearing it a lot these days - the music industry is one its last legs.
Apparently The X Factor and autotune are marking the death of the business, where it's almost impossible for bands (real, natural artists) to make an impact.
Talking to eight artists at various levels in their careers, we've sought to find out just what it takes to make it in this business.
This is the first part in a series of 7, where we'll be asking the following artists for their top tips for up-coming bands.
Artist Advice With Frank Turner and New Riot's Tommy T
For folk-punk singer Frank Turner, it boils down to being able to self-critique, and being your own harshest critic.
"No one owes you anything," Frank honestly states, in what might be a shock to bands on the rise.
He adds: "When you get up on a stage in front of people who don't know who you are, it's up to you and you alone to make them pay attention, to give them a reason to give a shit."
It's proven true in Frank's own solo career, which began after the break-up of his band Million Dead.
Despite getting a decent fan-base with the hardcore outfit, Turner had to build from the ground up when he moved towards the emerging folk scene.
Frank also advises that it's about deeply analysing everything you do. He explains: "Pull everything you do apart and look at every nut and bolt, and make sure it's as good as it can be."
Tommy T (front-man of UK skacore band New Riot) suggests that independence is key, and advises avoiding a record deal initially, going as far as you can on your own.
He also outlines the importance of getting out on the road and making contacts. "Approach your fans, other bands and industry people with confidence."
Both Tommy and Frank (as well as the vast majority of working musicians) are incredibly passionate about their music.
The New Riot front-man says that the fun-factor is still vital when you're trying to make it as a band.
"Write music you fully enjoy and are passionate about," he says, adding: "Don't try to stick to trends, be yourself and be proud of it."
Frank offers sound advise for any upcoming musicians, concluding with words of real inspiration.
"You can be as good as all your favourite bands if you work hard enough at it," he says.
"So go out there and knock em dead."
Next week Army of Freshmen's Chris Jay offers his advice for upcoming artists.
Female First - Alistair McGeorge
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