Bruce Willis has helped Britpop pioneers Gorillaz set a new record - the band's latest music video starring the action hero has become the most successful promo to premiere on YouTube.
The Feel Good Inc hitmakers' eponymous debut album, which sold seven million copies, earned the rockers an entry in the Guinness Book of World Records as the Most Successful Virtual Band.
Now almost 10 years later, their video for new single Stylo has become the most successful music video to debut on the file sharing website.
The Bruce Willis starring clip was viewed a record-breaking 900,000 times in its first 24 hours on 2 March, and beat out previous record-holders U2 and Weezer.
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