Disney/ Pixar’s ‘Toy Story 3’ is well on the way to Infinity and Beyond with its out of this world £21.2 million opening at the UK Box office surpassing its closest rival by almost 30%.
The latest movie in the phenomenal ‘Toy Story’ franchise has broken records for The Walt Disney Company whose previous biggest opening was £13.7 million for Pirates 2.
‘Toy Story 3’ is also the second biggest film opening ever in the UK just behind Harry Potter 3, and the biggest July opening to date.
Audiences are flocking to see the film in 3D, which made up a whopping 76% of the total ‘Toy Story 3’ box office. The film’s broad, enduring and timeless appeal was confirmed with roughly a 50/ 50 balance of family and non-family making up the audiences.
All 11 Disney/ Pixar titles have debuted in the #1 position on opening weekends in UK:
* ‘Toy Story 3’ is Disney/ Pixar’s first £20M+ opening in UK.
* ‘Toy Story 3’ beat ‘Toy Story 2's opening by 175% (£21.2M vs £7.7M) and Toy Story 1's by 524% (£21.2M vs £3.4M).
* ‘Toy Story 3’ was Disney/Pixar’s first $100M opening in the US and is Disney/Pixar’s biggest release to date currently at $380M.
The UK public is also showing huge appetite for Toy Story merchandise.
At Disney Store, the Buzz Lightyear Action Figure is forecasted to be the top toy of the year, having already sold over one million units since the release of the first Toy Story film.
The new characters from Toy Story 3 are already proving to be best sellers with most Disney Store's having sold out of the Lotso Bear Plush with more having been ordered to meet demand for Christmas.
The ‘Toy Story 3’ Game has taken the UK number 1 spot on all formats with 31,600 games being sold this week, and 49,400 in just 10 days.
Total sales of the Blu-ray and DVDs of Toy Story 1 and 2 in July have already seen a five-fold increase to sales in the whole month of June.
"The 'Toy Story' films are the heart and soul of Pixar. These characters are like family and so we could not be more proud of the response to 'Toy Story 3' this weekend.
"We are thrilled that fans, old and new, continue to embrace and love these characters as much as we do. We look forward to sharing this film with moviegoers all over the world throughout the summer."- Darla K. Anderson, Producer of "Toy Story 3"
Toy Story 3 is in UK cinemas now and throughout the summer holidays in Disney Digital 3D and 2D.
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