The Disappearance of Alice Creed
The cinema hosting the UK premiere of The Disappearance of Alice Creed, British sensation Gemma Arterton’s latest film, is to be decided by cinema-goers.
Ahead of its 30th April release, The Disappearance of Alice Creed will begin its theatrical run at a cinema of the public’s choosing; exchanging the glitz of Leicester Square for a more intimate local affair.
With the support of the UK Film Council, distributors CinemaNX are running a competition on Facebook asking movie lovers to join an online application which can be found at facebook.com/AliceCreedMovie - where the user votes for their favourite cinema and is rewarded for encouraging friends to take part and vote.
CinemaNX Head of Distribution, Gemma Spector, said: "We wanted the audience to have an active participation in the marketing of the film early on, using the most current and popular digital technology.
"Rather than dictating where the most interest in the film and its launch is, we want the audience to decide, and we will bring the film to them."
This social media campaign, developed by Brandmovers Europe, will empower cinema-goers across the country to earn their local cinema the exclusive privilege of hosting the UK premiere of ‘The Disappearance of Alice Creed’.
It will also reward the individual users who contribute the most towards gathering support for their local cinema with exclusive content which will later be shared with other participants and Facebook friends.
CinemaNX’s campaign has received funding from the UK Film Council’s Distribution in Innovation strand, which supports the use of online tools for marketing films and developing audiences over a longer lead time.
Pete Buckingham, Head of Distribution and Exhibition at the UK Film Council, said: "To be given the chance to win a national premiere for your own local cinema is a very exciting and incredibly rare opportunity for film lovers.
"The UK Film Council's Digital Innovation in Distribution strand was developed to encourage this type of new thinking, to inspire distributors to find unique digital ways like this to grab the attention of audiences."
As the promotion begins, participants will be informed that the race is on to unlock exclusive content at the beginning of each week. Users will be encouraged to earn points by collecting votes for their cinema through the application with the aim to unlock an exclusive for their friends.
By using a main leader board which records the most popular cinemas, those who are most ardent and prolific users of the Facebook application will achieve 'super user' status.
These 'super users' are also profiled on separate leader boards running next to each UK cinema and will win interactive rewards such as the chance to put their questions first in live web interviews with the director.
Those who use the application will be able to track their cinema’s progress on the UK map featured on the application’s homepage; this will show activity hotspots and will enable users to zoom in to the map to find their local cinema.
Gemma Arterton, Eddie Marsan and Martin Compston lead a talented British cast in The Disappearance of Alice Creed written and directed by British film maker J Blakeson, co-writer of ‘The Descent: Part 2’.
On a suburban street, two masked men seize a young woman. They bind and gag her and take her to an abandoned, soundproofed apartment. She is Alice Creed, daughter of a millionaire.
Her kidnappers, the coldly efficient Vic and his younger accomplice Danny, have worked out a meticulous plan.
But Alice is not going to play the perfect victim, she’s not giving in without a fight. In a tense power-play of greed, duplicity and survival we discover that sometimes disappearances can be deceptive.
Gemma Arterton (‘Quantum Of Solace’, ‘St. Trinians’, and soon to be released ‘The Prince of Persia’ and ‘Clash of the Titans’) stars in the title role as the kidnapped Alice, Eddie Marsan (‘Sherlock Holmes’, ‘V for Vendetta’, ‘Vera Drake’), plays the fearsome Vic and rising star Martin Compston (‘The Damned United’, ‘Red Road’) also stars as nervy kidnapper Danny.
Tagged in Gemma Arterton