Moët & Chandon, the champagne of cinema, last night introduced its highly-anticipated celebrity spokesperson at its 'Tribute to Cinema' gala at London’s Big Sky studio: the effervescent Scarlett Johansson.
Always the legendary pioneer, Moët is the very first champagne House to introduce a Hollywood celebrity ambassador, introducing the face of the world’s most loved champagne.
Celebrating among the delighted and glamorous guest list were British and international movie stars and socialites, including Thandie Newton, Joseph Fiennes and Melanie Laurent.
Moët’s 'Tribute to Cinema' theme infused every detail of the evening, which was held at London’s Big Sky film studio. British and international celebrities arrived in red carpet attire and were elegantly greeted by House President Frédéric Cumenal.
Following the Moët red carpet tradition from the international film festivals the House supports, celebrities were invited to autograph a Moët & Chandon Nebuchadnezzar, to be auctioned off in direct support of Scarlett’s charity of choice, international aid agency Oxfam and its climate change work.
'Moët and the movies both tell compelling stories and share authentic emotions with the world,' explained Scarlett Johansson, the first Hollywood face of Moët & Chandon. 'I am honored to have been chosen as their ambassador and to make history with the brand, as the first celebrity face of champagne!'
Frédéric Cumenal, President of Moët & Chandon, added: 'Scarlett Johansson was the obvious choice as our ambassador because she, like Moët, has a magical story to tell and makes people dream.'
Moët will launch an international advertising campaign starring Scarlett Johansson from April 2009, which was shot by renowned photographers Mert Alas and Marcus Piggott.
The campaign will include print, outdoor and online advertising, featuring Moët and Scarlett as icons of celebration and reinforcing the brand as the champagne of cinema.
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