The 81st Venice International Film Festival – La Biennale di Venezia – opened last night with Lexus returning as the official car of the festival for an eighth consecutive year. The event, one of the world’s most celebrated and significant celebrations of cinematic art and achievement, provides Lexus with a perfect opportunity to present the style, comfort and driving rewards of its luxury models.
Italian actress Miriam Leone Lexus Ambassador
As in previous years, a fleet of Lexus electrified vehicles is providing transport for actors, directors, VIP guests and officials to and from red carpet events. The celebrities enjoying the Lexus experience include Sveva Alviti, this year’s festival “godmother”. The line-up of cars features the LBX self-charging hybrid – which made a high-profile debut at last year’s festival – the NX plug-in Hybrid, the RX 500h performance hybrid and the all-electric RZ. Together they demonstrate Lexus design and innovation excellence, embracing different options for electrified driving.
Lexus joined the red carpet for the opening ceremony and the premiere screening of the new Tim Burton feature Beetlejuice Beetlejuice, starring Michael Keaton, Willem Dafoe, Monica Bellucci and Sveva Alviti. The occasion also marked the first festival engagement for Italian actress Miriam Leone in her role as an official Lexus ambassador. Leone’s talent, charisma, and versatility make her an ideal match for the brand and highlights Lexus’ strong bond with the world of cinema.
Just as film has its “auteurs”, Lexus pursues a similar desire to create new experiences through meticulous attention to detail, innovative solutions and exceptional craftsmanship – values that for years have linked the brand and the world of cinema. Both place people at the centre of what they do, using their vision and talents to convey authentic, unique and memorable emotions.
“We are honoured to once again be part of La Biennale,” said Paolo Moroni, Director of Lexus Italy. “Cinema is the ultimate representation of emotion, innovation and talent. It stirs the imagination and provokes passion. For us at Lexus this is an opportunity to do something disruptive. We are here with a range of electrified cars that are of the moment, but we are also giving a glimpse of the future, with new concepts and a vision for even more sustainable mobility, true to our desire to amaze, innovate and dream.”
The visionary aspect of Lexus is reflected in an installation – for the first time on the Venice Lido – dedicated to the LF-ZC (Lexus Future Zero Emission Catalyst). Against the evocative backdrop of the Venice Lagoon, this concept study provides a first taste of a future flagship for the brand, demonstrating Lexus’s wish to maximise the potential offered by electrification and giving shape to its ideas for a new era in mobility.
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