The first-ever live-action digital 3-D film, U2 3D is a unique cinematic experience that places viewers within the pulsing energy of a stadium concert given by the world’s most popular band. Marrying innovative digital 3-D imagery and multi-channel surround sound with the excitement of a live U2 concert – shot in South America during the final leg of their “Vertigo” tour – it creates an immersive theatrical experience unlike any 3-D or concert film that has come before. Ushering in a new dimension of filmmaking, U2 3D takes viewers on an extraordinary journey they will never forget.For over a quarter-century, U2 has been recognized not only for their musical invention, but for their incomparable gift for reaching millions of fans through new technologies.Their live shows immerse concertgoers in exceptional and emotional multisensory experiences – whether through their groundbreaking use of video screens during the 1992-93 “ZooTV” tour, LED displays on their 1997-98 “PopMart” tour or, most recently, the use of dimensional, lighted-bead video curtains above the stage at their 2005-06 “Vertigo” tour. As with their embrace of the Apple iPod portable music device, U2 has always innately understood how to make the greatest impact, and to convey messages both overt and covert, through new technologies.
U2 3D, the first digital 3-D, multi-camera production of a live-action event reflects the band’s longstanding embrace of technology, its recognition that digital 3-D isn’t a developing platform – it’s fully here – and its belief that U2 3D has the potential to revolutionize the way entertainment is produced and experienced.
Marrying advanced digital 3-D imagery and 5.1 surround sound with the unique excitement of a live show, U2 3D takes viewers on an extraordinary cinematic journey, a quantum leap beyond traditional concert films, and gives audiences the palpable thrill of actually being at a U2 concert.
U2 3D is released 22nd February.