With new ‘57’ plate cars leaving forecourts across the UK, Britain’s automotive industry could be out of pocket by an estimated £17.4 million in the first week due to lost new car sales by disgruntled female drivers.
In the ‘Car Showroom Shake-up’ report from female-friendly insurer, Sheilas’ Wheels, one in five women questioned confessed to pulling out of buying a new car because of offensive comments made by a salesperson or the off-putting showroom environment .. potentially resulting in a loss of sales totalling a massive £907 million this year.
In fact, more than two in five women admitted to walking out of a showroom due to the intimidating atmosphere.
Nearly three fifths of female drivers describe showrooms as a ‘very male dominated’ environment, with around half saying they had experienced ‘patronising and rude’ male sales executives. Oh dear oh dear, when will these salespersons ever learn. Probably at the job centre if this carries on much longer.
72% of the women drivers questioned said they now take a male partner, friend or family member with them for support and to help them get the best deal .. being afraid to ‘go it alone’.
With figures showing that 41% of women in relationships have total control of the household purse-strings, these guilty salesmen had better start wising up to the fact that women will not tolerate unwelcoming surroundings not patronising or intimidating behaviour.
We really are not that scary are we girls?
FemaleFirst - Jackie Violet