The British are fast becoming a nation of gastro pub addicts, ready to journey well beyond their local if the promise of a good slap-up meal lies at the other end, according to research by Privilege Insurance.
Proving that distance is no deterrent when it comes to our food, Brits claim they'd cover an average nine miles if the right gastro pub lay at the other end. 75% say a journey of four or more miles is no problem for food that’s up to it, and half admit their regular good-grub pub is exactly that distance away.
Of those that go for a pub meal regularly, almost half (44 %) are willing to travel 10 miles to guarantee tasty food at the right price.
The research also exposed that gastro pubs are missing out on potential customers because they are hidden gems.
Just 9% of road travellers break up their journey with a pub meal - but this isn't because they'd rather tuck into sandwiches while sitting in a car park. Oh no, for many, it's because, when out on the road, they don't know where the nearest decent gastro pub is.
So, they have produced a Gastro Pub Guide, which picks out some of the best pubs in the UK and provides maps showing where they are.
That’s got my taste buds going. Anything to avoid a motorway service station is deliciously tempting. Yum! Yum!
FemaleFirst Jackie Violet