The Department of Transport recently reported a 34% increase in the number of women possessing a driving licence between 1976 and 2005 in the UK.
They are also now one of the fastest growing groups of buyers in the automotive retail sector.
Female customers are becoming even more car savvy, with retailers facing tougher negotiators at the table when it comes to agreeing on a price tag.
The days of some wanting to buy a car for its colour, or as a feel-good fashion accessory are numbered. Women are now more demanding in terms of reliability, with personal and family safety staking their place as a key priority. Men, who have traditionally gone for high performance, are finding it harder to convince their other halves that this is a priority when looking for a new vehicle.
The rise in power of the female buyer has equally put increased pressure on the demographic make-up of the sales force, which Motorpoint has responded to by introducing saleswomen across their five sites in the UK.
Well I have done a stint in the selling of second hand cars and surpassed myself at how successful I was as I naturally talked to the women first hence gained their trust.
You know, we are not complicated creatures, we simply ask for courtesy and respect. So move over any smarmy oiky salesmen left out there. We will take not more of your nonsense.
Jackie Violet