Mortoring
Britain’s female car buyers are more likely to lead the way in cleaner motoring, according to a new report from BMW.
BMW doing a report about carbon footprint! What a turn out for the books!
Latest research reveals that women are keener to choose a car with lower emissions. Over a third (35%) of female buyers would pick a model purely on this basis while only 26% of men would.
And while just 15% of men think the carbon footprint left behind is the most important factor in buying a car, this rises to 25% of women purchasers.
According to a study of more than 2,000 adults for BMW’s report into 21st century consumer demands, Driving Change, it is women who are generally ‘cleaner’ in their purchases.
Almost a quarter of women (23%) believe shopping is the area in which they can best reduce their carbon footprint, as against 13% of men.
Even in times of financial hardship, neither sex is prepared to compromise on their driving experience – asked which areas they would economise on soonest, only 6% said motoring. Instead they selected entertainment (41%), holidays (34%) and household bills (15%).
One area where men and women agree is the importance of cost efficiency. Faced with the current economic crisis, women and men agree that lower bills are the core reason to purchase a lower emission car (74% and 77% respectively).
Ah the joys of marriage bliss to be able to agree on something.
Jackie Violet – Female First