The latest in a long line of memorable Citroen adverts has broken cover and my goodness it is fantastic with the unusual sight of dolphins driving.
To the soundtrack of Beyond the Sea the marine animals are seen playfully ‘driving’ Citroen’s C3 supermini underwater to emphasise the message that the C3 is designed for happiness.
The 30-second long commercial was first aired on Monday 14th May.
Using CGI (Computer Generated Imagery) technology, the cars mimic dolphin-like behaviour as they ride waves, leap through the air, splash around and dart underwater.
Producers created the sequences at the famous Pinewood Studios Underwater Stage using one-third size models of the C3. A catapult helped recreate the effect of dolphins leaping and diving in and out of the sea, with live action sequences shot in South Africa on the Atlantic and Indian Oceans. It took more than 2 months to complete.
The new Citroen advert follows on from the hugely successful dancing and ice-skating, C4 robot, and the return of The Fonz to the small screen last year to promote the C3.
Citroen decided to go with the dolphin idea as they are renowned for their playfulness, which is what they want their customers to feel about he C3.
I love the advert, its sheer bra lance but I could not tell you what car was being advertised as I was too engrossed in the dolphins! Have I missed the point here?
Jackie Violet