With the unveiling of new 8-inch stilettos and news that women are turning to Botox in an attempt to repair their damaged feet, Sheilas' Wheels is urging female motorists to make sure they have appropriate footwear on before they 'step' into the driving seat.
It is estimated that more than 11.5 million female drivers in the UK are already putting themselves and other drivers at risk by wearing the wrong footwear when behind the wheel.
And with women now considering Botox in their feet - which relaxes muscles in the body and causes temporary numbness - this could further heighten the risk to road users.
Sheilas' Wheels urges female drivers who decide to undergo such treatment not to drive until the side effects have worn-off - so that they can 'feel' the pedals and be able to brake suddenly without discomfort or fear of damaging the affected area.
Apparently having Botox to the feet is an extreme procedure. A number of dermal fillers need to be injected into the foot to plump up the metatarsals.
Numbness can last for up to 24 hours so the advice is not to drive for at least three days after such a treatment due to loss of feeling in the foot.
The rule is 'you can't drive until you can hop five times on a foot' - ensuring you can put the foot down on a pedal without hesitation, which is crucial if you need to make an emergency stop.
Botox in the feet? Are some female motorists that vain or have their minds been filled by peer pressure from the glossy mags?
Jackie Violet - Female First