Hyundai Light Up Piccadilly Circus
On Thursday 29th September, Hyundai Motor Company officially took over one of the most iconic advertising spaces in the world, when its newly updated LED billboard went live in Piccadilly Circus.
The 116 sq metre space in the heart of London - previously held by Sanyo since 1978 - is estimated to be seen by over 56 million people every year including visitors to London from across the globe.
This move also marked the end of an era, as the only remaining billboard hosting the traditional cold cathode tubes (neons) introduced back in 1923, has now been transformed with new state-of-the-art high- resolution LED lights.