Girls, hands up if you’re forever scrabbling around in your handbag trying to find your keys?
This season, you can rid yourself of this daily handbag trauma once and for all with ‘The Little White Purse’ - the ultimate handbag accessory created exclusively by fashion designer Osman Yousefzada for premium Swedish car brand Saab.
‘The Little White Purse’ is an innovative way to keep a woman’s keys stylishly at hand. Fusing function with form, this purse is a product that makes life easier for women who are constantly rummaging around in their bags looking for their keys. The clever design means the purse can be worn as a necklace, around a wrist or attached inside a handbag.
It’s designed to fit a Saab key, but also to accommodate other keys. Using a fine Italian patent leather, with a heavy plated silver chain and clips, the Little white purse is must have 2007’ ultimate luxury accessory.
Saab has estimated that on average a woman wastes one day each year fumbling around for keys in the bottom of her handbag! Priced at £75 RRP, ‘The Little White Purse’ is available to buy exclusively from Selfridges or online though the Saab website www.saab.co.uk
Fantastic! But I rather like a good old rummage once in a while.
Jackie Violet