Motoring
When questioned, over one third (37 per cent) of motorists admit to being distracted by attractive pedestrians whilst driving, a new study by leading motor insurer Direct Line has found.
Advertising billboards, many of which feature picture-perfect models, also give cause for concern, with one in five motorists (21 per cent) citing them as a major distraction from the road ahead. When faced with an attractive pedestrian or model on an advertising billboard, over half (59 per cent) of drivers admit that they would take a quick glance before returning their full concentration back to the road ahead. Over 900,000 drivers admit to having had an accident as a result of their eyes leaving the road to ogle either attractive passers-by or advertising billboard models since gaining their full driving licence. A further 20 per cent of drivers have had a ‘close shave’ as a result of these roadside distractions. The research revealed that it is men who really struggle to keep their eyes on the road, with 60 per cent admitting to being sidetracked by good-looking pedestrians while driving and nearly a fifth (17 per cent) confessing they ‘could not help but look’. Oh they are such fickle creatures.
In contrast, only 12 per cent of women say that a good-looking pedestrian has caused them to divert their attention from driving.
That is because the rest of us 88 per cent are scouring the road for a decent looking male driving a decent looking car!
Jackie Violet – Female First