Car
Research has revealed that women are now buying more SUV crossovers than ever before, with more traditionally feminine hatchbacks and citycars taking the back seat. As women begin to earn more in their careers but at the same time maintaining a family, their needs from a car have changed from what they were a mere 10-20 years ago. Women want a car that is practical and that can easily fit into every aspect of their life; from work to home. They also want a car that they can be proud to drive.
The rise in women buying SUV crossovers really isn’t that much of a surprise, because they tick all of the boxes. They are almost essential for a working mother these days; not only will they fit all of your grocery shopping in the boot, but there’s also plenty of room to fit the children in with all of their accessories on the school run. It’s stylish and as women multi-task, they want a car that can do the same. But of course, not all women are working mothers; in fact the vast majority aren’t within the age range for children, which is why the Volkswagen Beetle is maintaining its popularity. The Beetle is overtly feminine and ideal for young women in their 20’s starting out in their careers that are carving out an identity for themselves. But we can’t forget the category that is not only the biggest demographically, but also the one with the most disposable income; the mature career women. She’s been through the girly Beetle stage, and powered through the working mum part of her life and now she wants something she can splash her hard earned cash on, which is why the Volvo S40 is the most popular car bought. As it is a compact, it is easy to drive and fit into the smaller spaces that an SUV just can’t and offers the executive luxury they crave so much.
The majority of the cars bought by women are more expensive that the average and the list is not representative of the best selling cars, just the cars with the highest percentage of female buyers. This doesn’t include cars that have been bought on behalf of women; if it did it would surely include the adorable Fiat 500! See below for the list of top ten cars bought by women. Click here to see the most popular cars bought by men. Statistics sourced from Forbes.com.
| Car | Percentage bought by women |
| Volvo S40 | 57.9% |
| Nissan Rogue | 56.9% |
| Volkswagen EOS | 56.4% |
| Volkswagen Beetle | 54,6% |
| Hyundai Tucson | 54% |
| Honda CR-V | 53.4% |
| Toyota RAV4 | 53% |
| Nissan JUKE | 52.7% |
| Jeep Compass | 52.7% |
| Nissan Versa | 52.2% |
By Sophie Atherton @SophAthers