PSA Peugeot Citroën identified IM Group as being in the best position to support the future business objectives of the Citroën and DS brands, including a planned growth in registrations.
IM Group
The IM Group will bring more than 30 years' experience in the Irish market through the successful import and distribution of Subaru and Great Wall brands, as well as considerable international expertise further afield in the UK, Nordic and Chinese markets.
Andrew Edmiston, Managing Director, IM Group, commented: "This is an exciting opportunity, both for IM Group and Citroën and DS in Ireland. Citroën has a long and proud history in Ireland, and the range of current and future models will help drive both the Citroën and DS brands to even greater success in the coming years."
The Citroën and DS brands have recently undergone profound strategic makeovers to compete at the cutting edge of the car industry. As part of a long term strategy, PSA Peugeot Citroën is increasingly differentiating the two brands from one another - DS as a standalone premium brand and Citroën as a design-to-value brand with competitive pricing and low total cost of ownership.
- IM Group purchases rights to import and sell Citroën and DS models
- Acquisition to be completed on 30 September 2015
- Plans to grow Citroën / DS market share to 5% in coming years