Gyo Yuni Kimchoe SS15
The creative direction of Gyo Yuni Kimchoe follows the philosophy of ‘Respect of life and nature’, which stems from the couple’s care about environmental problems, social issues and animal cruelty.
This was demonstrated through the Merit Award winners’ collection for SS15, who led models down the runway carrying watering cans with overflowing flowers and plastic guns adorned with flowers too.
Gyo Yuni Kimchoe creates a new eco-friendly vision through their collections and masculine, quirky and unexpected designs.
Boxy shapes paired with oversized pockets lend to the safari/utility trend we saw pop up at New York Fashion Week, mainly Victoria Beckham SS15.
The design duo was honoured to have received the Merit Award for SS15, Gyo Kim said: “We are so honoured to be selected as the winner; the Merit Award is the best opportunity for new designers to show their vision and creativity.”
The label Gyo Yuni Kimchoe is made up of design duo Gyo Kim and Yuni Choe of Central St Martin’s and Ravensbourne University respectively. The Korean couple met in New York where Gyo Kim starting studying Fashion at Parsons School of Design, and then moved to London to continue studying in 2011.
Designers receive continues access to business and sales advice throughout the year as well as a sponsored catwalk show at Fashion Scout during London Fashion Week.
LG are the official garment care supplier of LFW.
Tagged in London Fashion Week