January Jones looked beautiful at the Emmy Awards
There has been an influx of red looks on the red carpet over the past week, with stars donning looks at the Emmy Awards and MTV Video Music Awards, and it’s time we all get a little confidence boost too.
The Dove Colour Confidence Poll reveals that embracing red clothing we can give our confidence levels a boost, as red topped the poll with 16% of women associating it with confidence above all other spectrum colours.
January Jones, Claire Danes, Rita Ora and Irina Shayk are just some of the celebrities who have been spotted in the look and they’ve certainly stood out to us as well.
Olivia Rubin is the face of the Dove Colour Confidence campaign, inspiring women to feel confident wearing colourful clothes without fear of dreaded white deodorant marks. The fashion designer shares her top tips on embracing colour:
“Colour need not just be about the brights. Dig out the candy floss pink, sky blue, mint green and pale lilac and wear with winter greys or black opaque tights for a touch of spring all year round. Pastel colours are a great way of injecting some colour confidence into your clothes without going outside your comfort zone.
“Head to toe colour was big news for AW14. Intense oranges and strong reds hues were worn for a truly bold statement. If this riot of colour is one step too far then opt for one statement coloured piece amongst a more neutral outfit. This will still give a pop of colour, in a more subtle way.
“Don’t be afraid of wearing more than one colour. The choice of colours can make women anxious. The obvious option is to wear colour with black or white. Dare to be different and team stronger tones with a more muted palette for example a fuchsia pink with a dark blue and a soft grey.”
As part of the Dove Colour Challenge, Dove has also partnered with colour psychology expert Karen Haller. Commenting on the research findings, Karen says: “The results show that women in the UK are shying away from wearing colour because they often lack the confidence to do so. But wearing the right colour can often play a role in giving women a confidence injection.”
30% of women admit black clothing is a way for them to hide or not draw attention to themselves.
Commenting on the Dove Colour Challenge, designer Olivia Rubin says: “Colour is so important for me. I have built my label upon relying on the use of colour and print within all the textiles I design. Whether it be a combination of pastel hues, fluorescent tones or more subtle nudes, there is no reason for UK women to shy away from colour.”
Will you be embracing the hottest colour on the red carpet at the moment but in a more wearable way? We’ve picked out a selection of red pieces that you can shop now?
Femalefirst Taryn Davies