The show was the first ever of its kind
Ralph Lauren hosted the world’s first-ever 4D fashion show during New York Fashion Week to mark the launch of the new flagship store.
Held in Central Park, Ralph Lauren’s new Polo line for women presented its Spring 15 collection in a revolutionary runway event.
The water-screen projection that towered above Manhattan’s Central Park, fusing fashion, art and technology.
Kendall Jenner, Ciara, Anna Wintour and Ben Stiller were just some of the celebrity guests that attended the party.
Ralph Lauren Polo models – appearing like beautiful mirages using four-story-tall holographic effects – wore outfits embracing the eclectic spirit of the brand, mixing the edge of New York and Paris, and the sunset colours and patterns of the Adirondacks.
The event celebrates the first Ralph Lauren Polo flagship at 711 Fifth Avenue in New York City. Spanning nearly 38,000 square feet over three floors, the new Polo flagship is the first store to unveil the complete new world of Polo for women, and the first store to showcase women’s Polo alongside the Polo men’s collection. The new store also introduces Ralph Lauren’s first-ever coffee shop, Ralph’s Coffee.
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