Kate Moss for Calvin Klein
Pale skin, lank hair and jutting bones may not seem attractive now but in 1994 the heroin chic look was the hottest fashion trend.
Kate Moss became a huge style icon during the mid 1990s and her waifish look had already been seen all over the world in the 1993 Calvin Klein ads so she soon became the figurehead of the heroin chic trend.
Films such as The Basketball Diaries, Trainspotting, and Pulp Fiction highlighted the drug scene on the big screen and at the same time heroin was becoming more affordable, more glamorous and more appealing to middle class party lovers.
Fashion is never one to be left behind so soon the catwalks were full of the 'down and out' look with smeared eye make up, fly away hair and dirty looking tshirts everywhere you looked.
However this look wasn't to stick around and it's associations with drug use soon stirred up controversy. Heroin chic gained many critics, including then US president Bill Clinton who condemed the trend as 'deplorable' and accused it of glamourising drug use.
The effect of heroin chic lingered around the catwalk for much longer than it did the rest of the world and the skinny, undernourished look is still popular on the runway today.
But luckily the fashion industry is starting to sit up and take a stand against the unhealthy model image by banning super skinny girls from the catwalks of the major fashion weeks- heroin chic is one look we're glad to see the back of.
Caz Moss- Female First