Mark Capicotto
A Day to Remember and You Me At Six are all fans of the funky graffiti style tshirts but Glamour Kills is no longer just a wardrobe staple of the skater kids- it's fast become a label of choice for the celebrity cool crew.
Female First had a Q&A sesh with founder and designer Mark Capicotto......
When was Glamour Kills founded?
Glamour Kills was founded in 2005.
Where does the name come from?
It was honestly a random name. When i was thinking of starting a company and had designs for it i didnt have a name my friend and i were randomly driving around and glamour kills was said. the rest is history.
Do you have any formal design training?
I took graphic design classes in high school where i gained my passion and i took it for a few months in college before i dropped out to pursue gk full time.
How would you describe your design philosophy?
Bright colors, music inspired, loving and enjoying your life
Why should people buy your clothing?
Because it's awesome and we take the time to think of what our customers would actually want.
Why does it make business sense for you to sponsor bands?
It makes sense because it works out well for both sides. The band gets the exposure from us pushing them and then we get the exposure from them wearing our merch at shows.
Why do you use American Apparel T Shirts (IE ethically made etc) and do you think you share any traits with their eccentric founder Dov Charney who has had excellent press in the UK?
We use American Apparel because of the quality of the shirt is amazing. They also have a tonne of colours that we love to use.
Describe the process of creating a new design from first idea to shop floor?
First I come up with the idea for the shirt (the hardest part) then it comes to executing it I will spend anywhere from 1 day to 2 months designing a shirt whether the design is by hand or computer. I never want to put our name on something I didn’t put 100% into. From there we send the print ready artwork to our printers and they print and send back. From there we warehouse and ship everything ourselves.
How does a brand like yours make sure it has its finger on the pulse of what people want?
We are always making sure that we connect with our consumers. Whether it be through our social networks or talking personally to our customers, we make sure to always stay in touch with they would like.
What makes you different to other fashion brands?
I feel that we are different because we've always stayed true to our roots. We are always the next "thing" that will help the brand. We try to be leaders in the industry in that area.
Aside from the bands you sponsor, has Glamour Kills been worn by any celebrities?
I believe so I have been told that there have been sightings but I am yet to ever see for myself.....I have seen it on a tonne of reality TV shows.