Giles Deacon poses with his Minnie Sky box
You designed a brand new Sky box, why did you decide to go with a Minnie Mouse design?
I know, it's gorgeous isn't it? They were telling me about the On Demand Offers that were becoming available at Christmas time and I thought what a brilliant way of getting your own electronic box set, and I wanted people to view it from my Minnie Mouse Sky Box Set.
You also created a dress inspired by Minnie Mouse for Fashion Week, what is it about her that you love so much?
A miniature one would look super sat on top of the Sky Box. But seriously, what’s not to like about the most iconic Disney character? She’s super fun, looks great, bounces around, a bit cheeky, you know she’s super.
Did you consider any other Disney icons when you set out in your design?
Oh good lord no, as if I could do that working with such an iconic star before go down the route of someone else. I would be in the doghouse forever.
You’re considered one of the designers who brought London fashion to the forefront, how do you think the perception has changed since you started in the industry?
Well, what I think is great about it now is that there is a whole number of people who do really brilliant collections, and have relevant - from a design perspective – brand, produce really individual collections that are very well made and produced and do shows that do the same. There was a time when London was considered very creative, but kind of slapdash and just not very organised, and I think it’s a combination of the creative and the organisation of it that’s made it as popular and relevant as it is today.
Which other London designers do you look forward to seeing during fashion week?
My favourite has to be Simone Rocha at the moment, absolutely adore Simone’s work and she’s a really sweet girl as well. She’s got a real special thing about her.
There are no plans for you to be showing anywhere else other than London at the minute?
Next season for sure, I never like to plan anything too far ahead as you never know what the world could throw at us.
Some designers are choosing to show their collection off-schedule or in more intimate settings, have you ever considered this for your own collection?
Well I don’t really see the point in planning to show off-schedule, I think it’s things like showing on-schedule that helps London be organised as it is. I think if you’re starting out and you want to get your voice known, then if you can’t get on a schedule, then of course go and show off and get yourself seen and noticed.
You’ve worked on many collaborations in the past, most notably New Look, why is it important for you to do these sort of things?
They’re obviously good from a business perspective, and they work really well at getting your name known to a whole new audience of people that may or may not have heard of you and to get a certain product available at a relevant price for people.
There’s one thing I would like to do on the high street and that’s something different to what’s been done before. So, who knows what that could be.
You’ve dressed plenty of women over the years, is there still anyone that you would love to work with?
I’m lucky that I’ve worked with the biggest Divas in the world, we’ve had Miss Piggy and Minnie Mouse, so I’ve got to be careful who I say now, but obviously I’d love to dress them again. But outside of that, maybe Miley Cyrus would be an interesting one. She’s seems like a fun girl, doesn’t she?
Is there a particular look that you’ve seen on the red carpet that you would have loved to have created yourself?
I think the piece created by Marjan Pejoski where Bjork laid an egg on the red carpet (the infamous Swan dress) at the Oscars is one of my favourite events ever. It kind of ‘Out-Gaga-ed’ Gaga a million years before.
What type of woman are you designing clothes for?
We design for a whole range of ages and body types and we always have done, what’s great about us is that the common thing that they all like is an accessible eccentricity of an accessible flamboyance and I think the super thing about that it isn’t age-specific , you’re not only dressing 25-year-olds we’re dressing women from 25 to 65+.
What type of things are inspiring your next collection?
I can’t tell you that, giving the game away already. All I can say is that it’s going to be the force of some things put through the certain filter of space.
How’s the creation process going?
It’s going really well. We’re all about at breaking point at the moment because our deadline for getting all of the designing done and to the factories is about now.
Where next would you like to take your fashion brand?
We’ve got our e-commerce site launching in the new year so that’s going to be a really exciting place to see it. With lots of exclusive products and new things on there so it will give the chance to everyone worldwide to get their mitts on some pieces.
Fashion icon Giles Deacon has designed a bespoke limited edition Sky+HD 2TB box to celebrate the wide variety of Disney movies On Demand from Sky. Customers can purchase a box from: sky.com/designerboxes
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