Moschino AW14
Since Andy Warhol transformed a Campbell’s Soup can and boxes of Brillo soap pads into Pop Art in the 1960s, artists and fashion designers alike, have looked to everyday domestic products and beloved food brands for inspiration. This season has seen an explosion of Brits favourite ‘food on the move’ brands translated into must-have clothing and accessories, like never before.
Rita Ora with Katy Perry and Jeremey ScottFrom Rita Ora modelling the McDonald’s ‘Golden Arches’ around London, to Vanessa Hudgens gracing the cover of super cool US magazine NYLON, swathed in Coca-Cola sequins, us Brits can’t get enough of all things kitsch and delicious – with sales of similar women’s apparel rising on eBay.co.uk 119% over the summer months.
Most recently model and red carpet regular Cara Delavigne was seen taking the trend to another level. Whilst journeying home from her wild birthday celebrations she was snapped wearing an outfit inspired by what’s inside your fast food wrappers and rocking a pepperoni pizza patterned onesie. Across the pond, Katy Perry was spotted the week before wearing a similar all-in-one to The Philadelphia Museum of Art.
So where did this tasty trend begin?
Moschino AW14British designer Ashish sent models down the runway for Spring Summer ’14 drenched in Coca-Cola t-shirts and vests, emblazoned with the brand’s unforgettable logo in his signature sequins. Not forgetting his UK roots, looks were complete with sequin shopping bags reminiscent of designs by superbrands ‘Tesco’ and ‘M&S’.
Autumn Winter ‘14 saw Moschino Creative Director, Jeremy Scott, showcase the chicest of McDonald’s uniforms, perfectly paired with ‘french fries’ iPhone cases and handbags, sparking a craze on eBay.co.uk with over 50 types of fast food phone cases available to buy instantly. Not just for ‘McFashion’ fans, Scott also created show-stopping silk dresses with prints taken from beloved food products including: Fruit Loops cereal, Hershey chocolate and Cheetos chips.
Whilst over in Paris, Lagerfeld’s Chanel runway was converted into a high-end luxury supermarket, with grocery aisles constructed in the iconic Grand Palais. Models including new face Kendall Jenner, Cara Delevingne and pal Rihanna, shopped the aisles with Chanel wire baskets and trolleys, and sported a range of tongue in cheek grocery ‘accessories’, from Chanel egg tray clutches to Chanel milk carton shoulder bags.
Cara Delevingne and Karl Lagerfeld close the Chanel AW14 showeBay spokesperson, Laura Wilkinson-Rea comments, “The catwalks across Europe have sparked a taste for all things food inspired this season, from dresses to smart phone cases, it seems the chic and kitsch are the most desirable items this season and eBay Fashion is the perfect shopping destination for all of your Fast Food Fashion needs.”
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