What materials do you use in your collection?
Organic cotton and alpaca knitting yarns, organic cotton sateens, organic silk and hemp. Digital printing and vintage trims.
How much do pieces range for?
Between £80 - £250
What do you think of the trend for fast fashion?
It is ultimately disposable and means that we end up with charity shops filled with barely worn clothing, which are retailed at more than they were new!
However I would be lying if I said I have never bought fast fashion, but I can safely say the things in my wardrobe I treasure and make me feel special are generally second hand and vintage pieces, I am sad that with the growing trend for fast fashion, the quality of second hand market will diminish.
Do you think eco-fashion has become a buzz word and that people don't actually know the ethics behind it?
Yes, with everyone using the words ethical, green, sustainable and eco to push a product, it has become a marketing tool and loses real meaning, I am sure there have been a number of so called eco T-shirts flown half way across the world and back for retail to us which could have equally used an available, more cost effective than a conventional non eco alternative.
I have more faith in considered design and honest marketing. The consumer has so much information made available to them now, I trust that the savvy consumer will see through the scams and trust in brands that work transparently and in an interactive way with the consumer not in a dogmatic, guilt-ridden way nor those merely ticking the green boxes.
What is the eco-industry actually about?
I would hope it is a shift in designers, suppliers and manufacturers working together more to increase information exchange and communication to influence the most ethical and logical processes. In reality I am aware that a lot of money that should be spent on this commitment to research and development is actually being spent on green wash marketing campaigns.
However my hope and belief for the future is that when the green trend has passed, the up and coming designers and most successful companies will have recognised that ethical production methods are the only truly sustainable future for industry on an economical and environmental platform.