In a bid to help sun-seeking shoppers avoid fashion faux pas on their voyages this summer, Brent Cross and Bullring have identified the ultimate clothes trial for travellers to perform before purchasing their holiday wardrobe.
Designed to put fashion to the test by recreating the precarious positions most likely to end in embarrassment, the 'Wardrobe Workout' encourages shoppers to incorporate five new stances into their customary changing room posing to ensure summer purchases are fit for all holiday activities.
The Sangria Side-Saddle
Perch cross legged on the edge of a seat to check your dress or sarong doesn't ride too high.
The Poolside Plank
Lay down in a face up plank position to ensure your bikini doesn't gape or bag anywhere whilst you're sunning yourself.
The Paella Perch
Sit down like you're about to tuck into a tasty paella on a beach side restaurant make sure that there's enough room in your dress for you to enjoy your holiday meal.
The Picnic Poser
Sit cross-legged in your dress to make sure there's enough material in your dress or shorts to not reveal too much whilst you're picnicking in the park.
The Running Man
Test out heels by doing the running man for 30 seconds so you know you can dance the night away with no bother.
Brent Cross London and Bullring Birmingham hope that performing these blush-busting positions will help shoppers guarantee their garments not only look great in the changing rooms but are also practical on the beach, when you're out for dinner or whatever else you fancy doing on your holiday.
Louise Hamer-Brown, Regional Marketing Manager at Bullring commented: "We’ve devised the ‘Wardrobe Workout’ to help shoppers plan their holiday wardrobe properly avoiding any embarrassing moments and holiday mishaps. Our shops are still packed with summer holiday essentials including bikinis, summer dresses and the all-important summer sandal.”
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