When supermarkets starting stocking clothing and accessories, it's fair to say we were a bit wary about their ability to replicate high-fashion at such credit-crunching prices.
Well, how wrong we were! George At Asda, Florence and Fred at Tesco and Tu at Sainsbury's to name a few, are now seriously chic with their clothing ranges.
Each season they update their looks to reflect what is hot on the catwalks and give it their own unique stamp. The high-street is awash with catwalk copies, but often you'll find them overpriced, especially at the moment.
Whoever dreamt up being able to get your everyday basics along with your weekly fashion fix is a genius, and to celebrate this we take a look at some of the supermarkets and their new collections for winter...
George At Asda
George comes up with the goods yet again for any Christmas parties this season. We're loving this netted strapless prom dress for just £20 and teamed with these t-bar shoes and bow bag, you'll be the belle of the ball.
Strapless Prom Dress, £20; Bow Bag £4; Studded Belt, £4 T-Bar Shoes, £12
Florence And Fred At Tesco
Just look at their stunning accessory collection this season, nailing all the key trends. We predict that the saddle bag will be a huge seller for them this Christmas, so get one quick.
Quilted Bag, £10; Leopard Print Peep Toes £10; Fringe Saddle Bag, £10; Chunky Heel Shoes, £18
Tu At Sainsburys
Basics that are chic and stylish are what Sainsbury's does best and we're loving their new range this winter. People often find it difficult to get office wear that is smart, yet on trend and Sainsbury's manages this completely.
Knitted Cardigan, £18; Blue Jeans, £15; Silk Ruffle Blouse, £18; High Waisted Trousers,£18; Silk PJ's £10; Silk Slip, £8;